I am a Project & Team Manager, Art Director and UI/UX Designer based in Zürich–Switzerland. A natural problem solver with a knack for finding new approaches to old problems.
With passion for great design that is also reflected in my work, i love to create. It’s in my blood and here’s nothing more rewarding than seeing my creations brought to life and released into the market.
I’m not the typical UX Guy and I believe that is my greatest strength. I have evolved my skills which have a foundation in design and communications, into strong leadership positions that allow me to proactively demonstrate my corporate attitude.
Someone who has focused on UX professionally and academically will undoubtedly have a depth of knowledge in the field. But my strength is in bringing refined skills from related fields.
It’s not about colours or shapes, it’s the thinking, reasoning and vision behind it. The Design Process has to solve a problem or communicate an idea.
Therefore I use “Design Thinking” as a proactive stance that resolves or dissolves problematic situations and as an essential tool for simplifying and humanizing.
To create meaningful innovations, you need to know your users and care about their lives.
View the users and their behaviour in the context of their lives.
Framing the right problem is the only way to create the right solution.
It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.
Build to think and test to learn.
Testing is an opportunity to learn about your solution and your user.